EXPERTISE
We understand the importance of implementing effective brand, product, and communication strategies to drive business success. We offer consulting services to help clients understand the most effective approaches to take and track progress over time to ensure that strategies are meeting their desired goals.
One area that we are particularly attentive to is sustainability. As consumers become increasingly aware of environmental issues, this factor is playing an increasingly important role in decision-making. We believe that a profound shift is underway, with sustainable and even sobriety initiatives gaining popularity in Europe and beyond. Consumers are increasingly questioning the appeal of unbounded, endless growth, and are looking for brands that are committed to making a positive impact on the world.
We believe that these sustainable and sobriety initiatives have the potential to engage consumers in a meaningful way, and to create a sense of shared purpose and values. We are committed to helping our clients navigate this rapidly changing landscape, and to develop strategies that are aligned with the needs and values of their target audience.
Here is a non-exhaustive list of the most urgent actions to address climate change:
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Reducing carbon dioxide (CO2) emissions. Energy production is one of the largest contributor to global CO2 emissions. Transition to clean, renewable energy sources is critical. Other measures as improving energy efficiency and phasing out the use of fossil fuels are equally important.
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Reducing methane emissions. Methane is emitted by a variety of sources: first agriculture, but also waste management, and the extraction and transportation of fossil fuels. Reducing methane emissions rarely appears as high on the agenda compared to CO2 emissions, but their drastic reduction can help to significantly slow the rate of global warming.
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Promoting sustainable land use practices. Land use practices such as deforestation, overgrazing, and the use of synthetic fertilizers contribute to greenhouse gas emissions and can also lead to soil degradation and loss of biodiversity. Adopting sustainable land use practices not only helps to reduce emissions, but also protect the environment from further degradation.
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Protecting and preserving forests and grasslands. Natural ecosystems absorb and store large amounts of CO2, helping to mitigate the impact of greenhouse gas emissions. Protecting and preserving these carbon sinks is an important part to supplement other actions in the fight against climate change.
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Last, but not least, encouraging individual and collective action. Individual actions, such as reducing energy consumption and using public transportation, are definitely beneficial to reduce greenhouse gas emissions. But that is not enough. Only collective actions can effectively address climate change. This includes development and implementation of policies and regulations at the local, national, and international levels.
"Nobody really knows what the job market, the family or the ecology will look like in 2050, or what religions, economic systems or political structures will dominate the world. Yet broadening our horizons can backfire by making us more confused and inactive than before. With so many scenarios and possibilities, what should we pay attention to? The world is changing faster than ever before, and we are flooded by impossible amounts of data, of ideas, of promises and of threats. Humans relinquish authority to the free market, to crowd wisdom and to external algorithms partly because they cannot deal with the deluge of data. In the past, censorship worked by blocking the flow of information. In the twenty-first century, censorship works by flooding people with irrelevant information. People just don’t know what to pay attention to, and they often spend their time investigating and debating side issues. In ancient times having power meant having access to data. Today having power means knowing what to ignore."
Yuval Noah Harari
