Innovation
Innovation is a broad and multifaceted concept, and it can take many different forms.
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At one end of the spectrum is incremental innovation, which involves making small improvements to existing products or processes in order to advance them.
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Radical innovation, on the other hand, involves introducing a completely new set of rules or approaches to a particular market or industry.
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Disruptive innovation, meanwhile, involves bringing to market new value propositions that are typically simpler, cheaper, and more affordable than existing offerings.
By understanding the different types of innovation and the ways in which they can be applied, companies can be better equipped to identify and pursue opportunities in their respective markets.
We believe that human-centered design is the key to driving innovation and building long-term relationships with customers. By empowering design teams with a deep understanding of customer needs, we help them to create products, services, and experiences that are truly aligned with what people want and need.
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We use a variety of methods, including interviews, focus groups, and online surveys to gather insights about attitudes, preferences, and behaviors, and identify areas for improvement and innovation.
In addition to gathering insights about customers, we can understand other stakeholders, such as employees, partners, and suppliers. Aligning your strategy with the needs of different stakeholders leads to a more successful customer-led transformation.
"What is originality? To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face. The way men usually are, it takes a name to make something visible for them. — Those with originality have for the most part also assigned names."
Friedrich Nietzsche, The Gay Science
